Case Study


brand design, web design, web development

MsGendler Brand Image
Brand Design

Project Overview

A passion project of mine, MsGendler is a brand built around my personal Twitch channel where I occasionally livestream video gameplay. I wanted a hub outside of Twitch where followers could find more information about my channel and channel-related projects. The logo was designed using a strong script typeface, and the color scheme is built around my favorite color—purple—as a way to express my personality.

This project website was intended to creatively exercise my coding skills using advanced techniques such as animated sticky headers and animated icons. Since my target audience is technologically savvy and mostly on mobile devices, I was able to apply these advanced techniques within a responsive design. Additionally, I learned and implemented SASS and Git version control into my workflow, and have continued this trend in all future projects.

Website Design & Development

MsGendler mobile design
Mobile-Friendly Design (Responsive)
MsGendler desktop design
Desktop Design
Launch the website